Goodwin’s Theory.
Goodwin’s theory consists of eight key features he believes a music video must include to be successful. The music video must include at least one key feature to follow the theory.
The key features are:
Music videos demonstrate genre characteristics-what you would expect to see in this genre of video.
e.g-http://www.youtube.com/watch?v=98WtmW-lfeE&ob=av2e
There is a relationship between lyrics and visuals-the words match what the audience is seeing- eg. Roll Deep-Greenlight-the audience will see a set of traffic lights flashing green.
e.g-http://www.youtube.com/watch?v=1k2D90QtZeE&ob=av2n
There is a relationship between music and visuals-music matches speed, etc, of the video. eg fast pace music will have fast moving pictures
e.g- http://www.youtube.com/watch?v=WSWrepLjTKc
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work-the close ups appeal a lot for new artists as close up familiarise the audience with the artist.
e.g-http://www.youtube.com/watch?v=GAjLo_guTKs
There is frequently reference to notion of looking and particilarly voyeuristic treatment if the female body-eg. telescopes or looking through screens-the video will feature an attractive female and the camera will show off her assests.
e.g-http://www.youtube.com/watch?v=5w29C6mdXMk&feature=related
There is often intertextual reference-the video will be selling off another product eg, Tinie tempah advertises many products such as Mercedes and g-star through his lyrics. Brittany Spears advertises her own brand of perfume in the video 'one two three'
e.g-http://www.youtube.com/watch?v=jZzaUz6TMb0
Whether the video is primarily performance based, narrative based or concept based-does the video tell a story? is the artist dancing or acting?
Thursday 25 November 2010
Wednesday 24 November 2010
Monday 22 November 2010
Final PhotoShoot Mrs Fisher
Location: Staircase , Change in outfit
Location: Staircase , Change in outfit
Location: Staircase
PhotoShoot 3 Mrs Fisher
Location: Sofa , Change in outfit
Location: Piano Room , Same outfit as the sofa shoot.
Location: Piano Room In Artist's House , Same outfit
Location: Front Of Artist's House , Change in outfit
Location: Artist's Mercedes , Same outfit as above shoot.
Location: Artists Mercedes , Same outfit as above shoot.
PhotoShoot 2 Mrs Fisher
Location: Park Side Alley Way , Change in outfit.
Location: Same As Above
Location: Park Bench , Outfit same as above shoot.
Location: Same As Above
Location: Artists House , Same outfit as above.
Location: Same As Above
PhotoShoot 1 Mrs Fisher
Location: Artists bedroom (White silk bedsheets) , Change in outfit.
Location: Artists bedroom (White silk bedsheets) , Outfit same as above.
Thursday 18 November 2010
Advert Brief Mrs Fisher
Creative Brief
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 31st January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ADVERT CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’, this will be done by the use of advertisements promoting the artist to all types of consumers.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 31st January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ADVERT
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 20th November advert deadline
Objective To create an advert that reflects Shani’s personality as well as her style of music and her image
Proposition Create an advert that the audience will be able to relate to.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single page advert. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 31st January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ADVERT CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’, this will be done by the use of advertisements promoting the artist to all types of consumers.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 31st January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ADVERT
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 20th November advert deadline
Objective To create an advert that reflects Shani’s personality as well as her style of music and her image
Proposition Create an advert that the audience will be able to relate to.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single page advert. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
Creative Brief Mrs Fisher
Creative Brief
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 31st January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ALBUM CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 31st January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ALBUM SLEVE
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 5th December cover deadline
Objective To create package that reflects Shani’s personality as well as her style of music and her image
Proposition To create an album cover that will attract the target audience specified as well as to create a relationship between the artist and the audience.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single CD box, with the option of a slipcase. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
Shani: Hold Me
Date: 5th October 2010
Project Managers: Katie Woodland, Ozgen Ibrahim, Christina Petrou
Dept: Artist Publisher Album Title/Artists: Shani: Hold Me
Release Date: 31st January 2011
PRODUCT OVERVIEW
WHERE ARE WE NOW?
Market climate, history, heritage, significant trends influencing this release;
We are a new company called OCK Records that are finding unsigned artists with star potential through youtube, myspace, etc. and trying to fit them into the latest music charts, e.g. Hit 40 UK. We have recently signed a few artists of which include ‘AJ’ and ‘Shani’ who both record their songs in a home studio. Both artists write their own music and also do cover songs. Our aim is to have them well known by the public in the download charts by summer 2011.
THE ALBUM CONCEPT
What is it?
Shani is a brand new reggae/RnB artist with currently only one CD featuring 10 songs, some her own, some cover versions, and two bonus tracks. She has already collaborated with the likes of Gyptian, Drake, Sean Kingston and Rhianna. As she becomes bigger, we hope that she will collaborate with more top of the charts artist and become herself part of the ‘A list’.
Why are we doing it?
At OCK Records, we believe it is important for artists with talent and star potential to be noticed in the album, single and download charts and make it in the musical industry. Although currently the UK and the US have talent searching shows such as XFactor, we feel that we can find more than one artist at a time that will ‘make it big’ and become successful in the charts and music industry.
Comparable Products
Hold Yuh-Gyptian
Released: 19th July 2010
First Week Sales: 260,000
Sales to Date: 7 Million (approx.)
Who is our CONSUMER?
Primary (60%)
Males 16-25 C2DE
Secondary (40)%
Females 16-25 C2DE
What is the CONSUMER REACTION we want?
What do we want the consumer to think and feel once they have seen the communication.
Excited, happy, bubbly, fun. We want them to feel that Shani is a fun and bubbly new artist and believe that she has the confidence to become a successful artist and achieve her goals and aims to become an ‘A list’ artist.
HOW WILL WE KNOW IT WORKED?
Sales targets. Targets based on comparative products. Artist management/ third party endorsement
Sales target –
First Week: 250,000
KEY LAUNCH DATES
• Press Campaign-
• Radio Release- 20th December 2010-Choice Fm
• Tv launch (MTV, KISS, etc.)-3rd January 2011
• Album release- 31st January 2011
• Download available- 24th January 2011
CREATIVE BRIEF-ALBUM SLEVE
Description To design a youthful, dynamic package which reflects Shani’s fun and bubbly yet loving personality and reflect the affection she has for her friends and family.
Deadlines 5th December cover deadline
Objective To create package that reflects Shani’s personality as well as her style of music and her image
Proposition To create an album cover that will attract the target audience specified as well as to create a relationship between the artist and the audience.
Tone of voice/ brand image/positioning Aimed towards the younger generation of today, party goers, clubbers, etc.
Cool inspirational package, fun and something the T.A would want to aspire to. Sexy yet sophisticated.
Restrictions/ limitations (mandatories) No nudity
OCK Records Logo
Realistic settings, locations of images
Production
Specs Single CD box, with the option of a slipcase. The design must be fun and exciting; eye catching; something different and unique that appeals to TA. Use bright and funky colours.
Creative Edge Spectrum If very safe equals 1 and very edgy equals 10, on a spectrum of a score of 1-10, what score would you place this brief on?
8
Budget TBC
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