Goodwin's Theory Ms Georgiou

Goodwin’s Theory.

Goodwin’s theory consists of eight key features he believes a music video must include to be successful. The music video must include at least one key feature to follow the theory.
The key features are:

Music videos demonstrate genre characteristics-what you would expect to see in this genre of video.

e.g-http://www.youtube.com/watch?v=98WtmW-lfeE&ob=av2e

There is a relationship between lyrics and visuals-the words match what the audience is seeing- eg. Roll Deep-Greenlight-the audience will see a set of traffic lights flashing green.

e.g-http://www.youtube.com/watch?v=1k2D90QtZeE&ob=av2n

There is a relationship between music and visuals-music matches speed, etc, of the video. eg fast pace music will have fast moving pictures

e.g- http://www.youtube.com/watch?v=WSWrepLjTKc

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work-the close ups appeal a lot for new artists as close up familiarise the audience with the artist.

e.g-http://www.youtube.com/watch?v=GAjLo_guTKs

There is frequently reference to notion of looking and particilarly voyeuristic treatment if the female body-eg. telescopes or looking through screens-the video will feature an attractive female and the camera will show off her assests.

e.g-http://www.youtube.com/watch?v=5w29C6mdXMk&feature=related
There is often intertextual reference-the video will be selling off another product eg, Tinie tempah advertises many products such as Mercedes and g-star through his lyrics. Brittany Spears advertises her own brand of perfume in the video 'one two three'

e.g-http://www.youtube.com/watch?v=jZzaUz6TMb0

Whether the video is primarily performance based, narrative based or concept based-does the video tell a story? is the artist dancing or acting?