Goodwins Music Video Analysis Ms Georgiou

Key Features Of Music Videos ;

Goodwin's music video analysis
Andrew Goodwin writing in 'dancing in the distraction factory' (routledge 1992)

1. Music videos demonstrate genre characteristics. (e.g stage performance in metal video, dance routines for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting)
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting)
4. the demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work ( a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, TV programmes, other music videos etc)
7. Whether the video is primarily performance based, narrative based or concept based and how elements of each is used in it.

Music video which i analysed - Usher - Pop Ya Collar

• The genre of this music video is Rnb
• At the beginning of this music video it starts off with Usher driving in a flash car, this a generic convention of a Rnb video because he is showing flash cars in the video.
• Also in this music video 'pop ya collar' , one scene Usher is wearing a suit which shows the class of him.
• There is also a scene of Usher standing in the street, he then puts his hands out and a big pile of cash flies into his hand, this is a generic convention because it shows the audience that the artist has money.
• the lyrics and visuals also have a relationship in the music video, this is because the name of the song is called 'Pop ya collar' and in the video the artist pops his collar.
• The music video is concept based and performance based.
• The target audience for this music video will be mainly targeted at females.