Analysis Of Music Videos Ms Georgiou

Analysis Of Music Videos.

1. Drake - Over - RnB

http://www.youtube.com/watch?v=2lTB1pIg1y0

Camera Shots.

Point :

• Closeup

Evidence :

At the start of the music video , there is a closeup of drakes face when he starts singing , the camera is facing the floor at first and then moves up towards drake sitting on the bed and then there is the closeup of his face.

Explain :

This closeup of Drakes face right at the beginning of the music video, helps show to the audience the expression which Drake is trying to portray to the audience. The song is called over so drake is trying to the audience how this is him and his life and this is what he enjoys doing and he will keep on living his life until it is over.

Relate - TA And Conventions :

In this camera shot the narrative to the music video is starting to be portrayed to the audience because when there is the closeup of Drake he doesn't seem to be smiling and he has a straight face , so therefore it is trying to show to the audience what the rest of the video is going to be like.

Point :

• Long Shot

Evidence :

At 1:38 of the music video there is a long shot of Drake whilst he is singing and dancing to his song , with the shadow of his movement being shown in the background.

Explain :

This camera shot helps show Drakes emotions because whilst this long shot it being taken , Drake show a lot of passion while he is singing , this helps portray to the audience how passionate he is about what he does and why he wants to carry on with his life until it is over.

Relate TA And Conventions :

In this camera shot is helps show the way in which Drake is feeling about his music lifestyle. This camera shot also helps show Drakes performance because the audience can see Drake from head to toe and they can see him singing and dancing and really getting into the song. Also this camera shot helps show parts of the narrative because whilst Drake is singing he has a lot of hand movements going on where he is saying that he will keep doing it 'until its over' and therefore this helps portray the narrative and show the emotions he is feeling to the audience , this also helps Drake make a good relationship with his target audience.

2. Kelly Rowland - Commander -

http://www.youtube.com/watch?v=dwfKZ-1jyiw

Camera Movements.

Point :

• Panning

Evidence :

At 1:20 in the video there is a panning camera movement when all the dancers come from out of no where and start dancing behind Kelly and then they end up dancing around her and they become apart of her force against the other Kelly and her dancers.

Explain :

The camera movement of panning helps show the way in which Kelly is trying to show how she is in charge because she has all her dancers behind her and copying her movements so that way she is showing within her facial expression how she is the commander so she is leading it.

Relate - TA And Conventions :

From this camera movement i can relate back to the 3 main conventions of a music video which are firstly her performance this movement helps show the way in which Kelly is dancing and singing for her target audience by the long shot and then the panning shot also. This movement also helps show to the audience the narrative of the song which is showing that Kelly is in charge and it helps portray the narrative of the song. Finally by the way in which Kelly is dressed it helps show the concept of the music video to the audience because it shows that she is the leader and because she is wearing the colour red and her dancers are also in red shows how she is a leader and they all follow her.

Point :

• Zoom

Evidence :

At 0:09 there is a zoom in of Kelly's boots which she is wearing which are very high and are black, this camera movement helps show the outfit which Kelly is wearing and also helps create that more effective affect to the music video.

Explain :

This zoom in the music video , helps show what Kelly is trying to portray to her audience because of the way in which at the beginning of the video all the audience get to see is the audience jumping around and dancing , and then as the beat starts to kick in the audience firstly are only shown a zoomed in shot of Kelly's boots and then after this the camera is taken up to show the whole of her body and face whilst she starts singing.

Relate - TA And Conventions :

This movement from the music video doesn't really relate to many of the 2 main conventions of a music video because firstly this movement only shows her shoes and doesn't really portray the dancing and singing of Kelly , Also this zoomed shot doesn't really give away any of the narrative to the audience because all the audience are shown in this zoom is the shoes she s wearing even though they are very long black leather boots which look very smart and serious it doesn't really give away much of the narrative o the audience. Finally from this zoom none of the concept is shown or given away to the audience.

3. Alicia Keys - Try Sleeping With A Broken Heart - Pop Ballads

http://www.youtube.com/watch?v=UvjuEsfdiT4

Point:

Straight cut

Evidence :

The evidence of a straight cut from this music video starts from the beginning of the video when Alicia is firstly lying on her bed and then the straight cuts take place by taking the audience from different locations of where Alicia has been walking too.

Explain :

This edit helps show the way in which Alicia cannot stop thinking about her lover , but she is also trying to tell her audience that even though she cannot stop thinking about him and the times they had together , she has been heartbroken by this person and is finding it hard to sleep with a broken heart and she is giving away her concept of the video which everyone should try sleeping with a broken heart.

Relate :

I can relate this edit from this music video to 3 of the conventions of a music video which is that firstly in this edit we are shown Alicia giving her performance because she is walking the streets of her area trying to see his face but she is singing and dances at some parts throughout the video. Also this edit helps portray the narrative of the music video telling the audience how she was in love before but was then heartbroken and now she is trying to sleep with a broken heart but she is struggling and doesn't want to keep it that way and then this is when the concept convention is portrayed to the audience because she is trying to tell her audience that they should try sleeping with a broken heart.

Point :

• Slow Editing

Evidence :

The evidence of this edit is when near the end of the video , there is a closeup of Alicia crying over her lover and then there is a slow edit of the shot going on to the picture she is holding of her lover , which her tears fall on and then smashes into pieces.

Explain :

This edit helps create the more exaggeration effect because once Alicia drops a tear onto the photo, the paper photo just smashes into pieces and the audience know that this doesn't happen at all , so therefore this is showing the way in which Alicia is trying to portray her emotions very strongly to the audience and showing that she was very upset with being broken hearted and therefore this edit helped create the way in which felt , giving the audience her feelings too.

Relate :

This edit can help me relate back to the 3 conventions of a music video , firstly this edit doesn't really show Alicia dancing but it shows her emotions and shows her singing which is some of the performance. Also this edit helps show the narrative part of the music video because it tells the story by ending it off with Alicia broken hearted and crying and just looking at the old photo of her ex lover and then shows how upset she is and then shows the picture broken into pieces which creates the tension between the audience and the artist. Finally this edit gives some sort of idea of the concept which Alicia is trying to portray to the audience which was 'everyone should try sleeping with a broken heart'.

Point :

• Fast editing

Evidence :

The evidence of fast editing in this music video was when Alicia has her jacket in her hand over her shoulder and she starts walking down the stairs and then walks out of the door and makes her way out.

Explain :

This fast edit shows the way in which Alicia is tyring to cover up her heartbroken heart and pain , she just wants to get on with her life and feel free even though she tries telling the audience that she cannot sleep with a broken heart.

Relate :

This fast edit can relate back to the 3 conventions of the first showing her performance of her dancing and singing whilst she is getting ready and also whilst she is walking down the stairs and down the street.

4. Jls - The Club Is Alive - RnB

http://www.youtube.com/watch?v=-w6cYoEu_P4

Mise - En - Scene

Point :

• Location

Evidence :

The location to this Jls music video is based in a night club , which i think is the perfect location because the song is all about the DJ and the dance floor and making the 'club alive' . So from the start to the end of this music video the location is in a night club which is of Jls who have gone in and livened up the party dancing and singing.

Explain :

The location helps show the name of the song which is 'the club is alive' because Jls are trying to say to the audience that the clubs they are visiting are always coming alive , because of the music , the DJ and the dancing.

Relate :

I can relate this point back to the narrative of the song because the location helps give the audience a much better picture of what Jls are trying to portray because it is located in the perfect location for what the narrative of the song is about. Also the location also helps show the performance of Jls with all of the dancing and singing which they are doing in the location. Finally this location also helps show to the audience that the concept of the music video and the song is that any night club can come alive if they are there and also if the DJ is playing good music , so therefore they are showing there message to the audience.

Point :

• Props

Evidence :

The evidence of the use of the props in this music video is the drinks glasses which are used and the poles which are used for the dancers , also the seats and the champagne. This helps show the meaning of the song and also helps portray the location of the video by showing to the audience that its located in a nightclub.

Explain :

By the use of the props in this music video helps show the location a lot more and also just makes the video of Jls seem like a normal night out at a club with their band mates.

Relate :

This use of mise - en - scene show the 3 conventions of a music video which are firstly the performance of the video which shows Jls dancing and singing throughout the video because of the location of the video because in night clubs this is what goes on. Also it also helps portray the narrative of the song to the audience telling them the story of clubs being alive because of the sound of music. Finally these props also help relate to the fact that the concept of the song is that nightclubs always come alive because of the sound of music.

Point :

• Lighting

Evidence :

The evidence from the music video of lighting is shown throughout he video , the lighting is very low and there is only a few spot lights which helps show the audience a clearer view of the artists dancing and singing.

Explain :

The lighting which is used in this music video helps show the location of the video , because it gives away that it is located in a nightclub because night clubs have always got very low lighting because of the disco theme.

Relate :

I can relate this point back to the 3 conventions because firstly the performance is shown through the lighting because the lighting is low at first and then there are spot lights shown on Jls once they start singing and dancing. Also by the use of the lighting it helps portray the narrative of the song by showing that it is located in a nightclub and therefore the song is called 'the club is alive' so it has to be in a nightclub location. Finally the concept of the music video is also shown through the lighting they have used because it gives away the concept of clubs becoming more exciting and alive with the sound of the music.

Point :

• Colour

Evidence :

The colour is used throughout the music video from the location , to their clothing to the lights and all of the props.

Explain :

By this use of colour the music video is trying to give the concept of the song away by showing how when the music is played and the nightclub comes alive it helps portray the excitement and tension of the video , this is shown because of the colours used in the music video.

Relate :

By the use of the colour in this music video i Can relate back to the 3 main conventions of a music video, starting off with the performance with Jls dancing and singing in the club and because of all of these colours which have been used the audience can understand the narrative of the song and the concept of the song.

Point :

• Costumes

Evidence :

the costumes which have been worn by Jls and all of the other dancers in the video are very casual and are costumes which everyone would wear if they were going out to a nightclub.

Explain :

This helps show that Jls were only going to a nightclub to have some fun with their friends and were not going to impress anyone one or cause any trouble so therefore that is why the costumes which they are wearing are very casual and are seen everyday and are the perfect costumes to wear to a club.

Relate :

I can relate this point back to the 3 main conventions of a music video because firstly the performance convention is shown through their costumes because of the way Jls are dancing and singing very comfortably in their costumes which shows to the audience that it is a very realistic location. The costumes do not really portray the narrative of the music video but the costumes do give the audience the idea of it being located and about a club. Finally the costumes don't really help show the audience the concept of the video because the concept is trying to show to the audience that night clubs only come alive when the sound of music is played and the costumes which they are wearing doesn't really show this to the audience.

Point :

• Facial Expressions And Body Language

Evidence :

Throughout this music video of Jls there is a lot of body language going which helps show to the audience how close of friends Jls are and how they do a lot of other things together apart from performing in front of millions of people. Also there is a lot of facial expressions shown in this music video of the boys showing their excitement and showing that they are enjoying the club and the sound of the music.

Explain :

This explains a lot about the song which Jls are singing because it shows how they are all going out as friends which is a lyric from the song and also it helps the audience have an understanding and communication of the way in which they are enjoying the party because of their facial expressions and body language.

Relate :

I can relate this point back to the 3 main conventions of a music video because firstly by the use of their facial expressions it allows the audience to notice their performance throughout the video with them dancing and singing , also it helps portray the narrative of the song by helping tell the story to the audience of it being about a nightclub and the music making it come alive.

Point :

• Positioning

Evidence :

Evidence of the positioning in the music video is that throughout the video there is many different positioning used for example when the boys are dancing on the stage all doing the same dance routine and then the positioning of them all sitting down having a glass of champagne and watching their friends dance and have a good time.

Explain :

This helps explain the way in which this music video is portrayed very realistically to the audience because of the way in which they have used the positioning of the artists , not having them positioned in only one place and also there are even some positoning's of them separately which also shows that they not only work hard alone but also work hard when they are a group.

Relate :

Finally i can relate this last point back to the 3 main conventions of a music video because firstly the performance is shown a lot because whist Jls are singing and dancing they need to be positioned into the correct spaces so that they know what they are doing. Also this point also relates back to the narrative of the song showing the way in which the video is located in a nightclub and also how the music in a club gets the club alive and gets people of their feet and dancing. Finally it also helps relate back to the concept of the music video which is that the club is alive with the sound of music because of all the dancing , singing which is going on.

Questions :

1. There are many different technical elements in all different music genres and the videos, firstly if it is a bands music video then the elements vary because they work all together as a team and do the same dance routines and also they have their own little parts where they either sing or dance alone. Where as with a music video for an RnB artist the artist is the main attraction of the whole video because of the way in which the camera shots are taken and the way the postioning and movements are shown.
2. Music videos appeal to an audience by the way in which the conventions are used s the performance showing the dancing and singing thorughout the videos and making them a lot more exciting and entertaining for the audience to watch, Also because of the narrative it is trying to tell the audience helps get it more intresting for the audience and gives the audience that sort of understanding of the story in whcih the artists are trying to portray. Lastly the concept also helps appeal to the audience because of the way in which it is shown to the audience and the message it is trying to get across through the showing of the video. They also appeal to their target audience through these conventions because they need to become well known and also help sell the music video to their target audience.
3. The audience can build a relationship with their audience by the eye contact they are using and also by the way in which they are portraying to get the crowd involvoed with the song and giving them the feeling to want to dance and sing. With the different genres of music videos for example listening to a love song and then the audience are building a relationship with the artist because the lyrics that may be sang are similar to what the audience watching are going through.
4. I can use many different ideas depending on the music genre we decided to choose.