Music Video Channels Ms Georgiou

Music Video Channels ...

MTV Television :

1. MTV is a branding company which has many different channels for example MTV base , MTV rocks , MTV dance and MTV hits so therefore for each of these different channels which MTV provides to the public , there are different target audiences for each. Firstly MTV base plays mostly the latest hip hop and rnb songs which would be mostly aimed at the younger audience from the ages of 12 to 30.

Then there's MTV rocks which plays mostly rock music so therefore this channel would be aimed at audiences who prefer the music genre of rock and mostly ages around 13 to 20.

Then there is MTV dance which plays mostly pop and some rnb and was given the name MTV dance because they play music which isn't boring and will entertain their audience and make them want to dance. MTV dance can vary from the ages of 12 to 40.

Finally there is also MTV hits which is also very similar to MTV dance playing the same types of music , and also has a very similar target audience of 12 to 40.

2. MTV plays a variety of music because of the different target audiences they are aiming at, they play music from tinie tempah to Michael Jackson to kings of Leon, which shows to the viewer that MTV is a large music channel which provides different music for all types of different music genres which matches what viewers like to listen too.

3. Examples of artists and presenters that feature on a regular basis are;

Mtv Base

• Artists :





• Jason Derulo - Ridin solo





• Usher - Lil freak





• Jls - The club is alive





• Tinie Tempah - Frisky
  
  
  




• Presenters :





• Scottie B is MTV BASE’s DJ extraordinaire.
  




• Rickie Haywood Williams, Rickie is MTV BASE’s one stop shop for all urban news.





• Kojo is MTV BASE’s fly, fresh comedy man.
  




• Reggie Yates, Reggie is MTV BASE’s multi talented presenter, dj, actor.





• Sarah Love, Sarah is MTV BASE’s only female face and embodies music depth, grace, and charisma in all her tv projects.





• Ace and Vis are MTV BASE’s only paired presenters.





• KatKat is quick, quirky and an all-round entertainer with enormous appeal to teenagers and students up and down the country.
  




• Trevor Nelson, Trevor has presented MTV BASE’s long running flagship urban music magazine show for over 10 years.
  

MTV Rocks

• Artists :





• Careful - Para more





• Holiday - Vampire Weekend





• Bob - Aeroplanes
  






• Presenters :





• Alexa chung , Alexa mostly presents MTV ROCKS with the latest news.





• Zayne Lowes also presents MTV ROCKS when Alexa isn't available.

MTV Hits

• Artists:




• Justin Bieber - Baby




• Kelly Rowland - Commander




• N-dubs - We Dance On

• Presenters :




• Eglantina zingg , she presents the news on MTV HITS.




• Ruby Rose, she presents the interviews with famous music artists.




• Laura Whitmore , is also a presenter of the urban news.
  
  
  
  

MTV Dance

• Artists :



• Bass hunter - Saturday



• Dennis Ferrer - Hey Hey

• Presenters :



• Ash stymest presenter on MTV DANCE.



• Melvin Odoom , presents the news on MTV DANCE.
  
  
  

4. MTV is used as a form of branding because not only does it provide viewers with the latest and their chosen music videos but also because MTV is an American channel it also provides viewers with real life programmes which vary from the hills to my sweet sixteen. MTV also has its own magazine brand which keeps the audience updated with all the latest music news and songs and also provides them with a TV guide of the programme for that week.

5. MTV has a very plain and simple logo which helps represent that the channel does not need to be huge and jam packed of so many things , but they can have many things showing on each channel but it will please and will allow viewers to enjoy what they are watching. Also because MTV has a very basic logo , it allows the audience to remember MTV and what it provides because their target audience can just think of a plain black and white logo and just think of MTV and all the different music channels which they provide.

VH1 :

1. Vh1 has a very large target audience because vh1 is also apart of the MTV branding , but it plays all the different types of music genres , so there isn't a different channel for each type of music genre like the other MTV music channels, because of vh1 providing for all music genre lovers , this makes the target audience all genders and from the ages of 12 to 40.

2. Like i answered above vh1 plays all types of music ranging from scissor sisters to fyfe Dangerfield to jls. Which therefore gives the audience a variety of different music they may enjoy listening to , vh1 has a different showing time for each of the different music genres allowing the audience to choose and decide whether they would like to watch it.

3. Examples of artists that feature on a regular basis on vh1 are ;

• Artists :


• Plan B - She Said


• Alicia Keys - Try Sleeping With A Broken Heart


• Michael Buble - Crazy Love

• Presenters :


• Coco she presents VH1 with the latest news and information for the target audience.


• Brandy , she is also a presenter on VH1.


• Whitney Port , also another presenter on VH1.
  
  
  

4. Vh1 is a part of MTV's branding because it is involved in all of the other music channels which MTV provides , so therefore vh1 is the same as MTV but just does not have its own magazine it is just included in MTV's magazine

5. Vh1 also has a very simple logo but has a lot more colour than the MTV logo, which is eye catching to a viewer also this allows the viewer to recognise the logo if they see it around, the logo is very simple and just allows the viewer to identify the logo and what it stands for.

The Box :

1. the target audience for the box is a very medium size audience because the box only plays all the latest hip hop and rnb songs , so therefore the box does not provide music for all of their viewers , but it just provides music which is around and the most popular out in the charts , the box has mostly the younger generation as its target audience because the youngsters are more into listening to the latest music, so the target audience age can range from 12 to 20.

2. The box plays all of the latest hip hop and rnb music videos which our out in the charts at the moment, therefore this helps attract and aim their channel at the younger generation who like to listen to all of the latest music videos out and also provides viewers with the chance to text in and request their own chosen videos.

3. Examples of artists featured regularly on the box are:

• Artists :
• Eminem - Not Afraid
• Skepta - Rescue Me
• Kelly Rowland - Commander
  
• Presenters :
• Tim Kash is th emain presenter on THE BOX , presenting the news and interviews.

4. The box is just a simple music video channel which plays mostly hip hop and rnb , the box does not really brand it only has owns part of total kiss and also just has a shout out section on the website which can allow their viewers to follow the box on their website and give feedback and even request what videos they want shown from the website.

5. The box has a very simple logo which helps represent the company with 3 boxes and is very easy to remember so it allows viewers to recognise the logo when they see it on a TV channel or on magazines.

Scuzz :

1. Scuzz the channel plays a wide range of modern and classic rock and metal music ranging from emo to black metal. Scuzz encourages its viewers to "rock hard, only with Scuzz". So therefore scuzz does not have a largely huge target audience because it is only aimed at viewers who enjoy only rock and metal music. The target audience for scuzz is around 16 to 20.

2. Scuzz plays music such as hardcore and metal core genres, Scuzz tends to play slightly more underground music videos than the other British rock channel Kerrang, although they do share quite a few songs. Scuzz also shows many exclusive music videos for the first time.

3. Examples of artists featured on scuzz on a regular basis are:

• Artists :
• Anthrax - Scott Ian
• Biggest Metallica Fan - Shonky Sparrow
• Sonic Syndicate - Power Shift

• Presenters :
• Phil Collins presenter on SCUZZ tv.
• Beez presenter on SCUZZ TV.

4. The scuzz music channel only has its own music channel and website which allows viewers to create their own profiles and communicate with other viewers and discuss the latest music out and they also have the chance to discuss up and coming events, so overall scuzz is not a very large branding music channel.

5. The scuzz also has a very pain and simple logo which is just the name 'scuzz' but in a lighting style font and in the colour black which helps create the idea of the emo styled music which is played on the channel , The channels identity is also seen before and after advert breaks when the Scuzz logo is in the center of the screen , which helps keep reminding the viewers what music channel they are watching and this way it allows them to recognise the logo.

Kiss :

1. The music channel kiss is a very urban and popular music channel in the uk because of all the latest music videos it plays , kiss has a target audience ranging from the ages of 12 to 30. Kiss not only has a music channel but also has a radio station so therefore this shows that they have a larger amount of viewers , so when someone hase'nt got time to watch the channel , they can listen to it on the go on the radio.

2. Kiss plays music from the genres of Urban Pop, Dance and R&B. Not only does kiss play all of the latest music videos which are out but it also plays music which were big years ago , so therefore it gives the older aged audience the chance to enjoy the channel also.

3. Examples of artists featured on kiss on a regular basis are:

• Artists :
• Dennis Ferrer - Hey Hey
• Knaan - Waving Flag
• Dizzie Rascal - Shout

• Prsenters :
• Kiss consists of different presenters on each show , but most of the presenters are famous artists, groups who's music videos are shown on the channel, they name this presentating 'the take over' for example 'Jls take over kiss'.

4. Kiss music channel not only has its music channel with all of the latest music videos but it also has programmes during the week which shows some of the best artists choosing their faviourte 50 songs or even has programmes on certain artists showing all of their best songs. Kiss also has its own radio station kiss 100 which also plays the same music as the channel, there is many things to do on their radio station from being able to ring up and request a song or make a shout out and even win prizes from the competitions they provide.

5. Kiss has a blue logo which looks like a cartooned mouth which is wide open and then in the mouth has the word kiss coming out of it , which shows that kiss is a popular music channel/radio because everyone is talking about it or tuning in to it so therefore the logo helps represent the channel to the audience.