What Is A Music Video Ms Gerogiou

What is a music video?

Task 1 : Different types of music genres ;
Task 2 : Different artists for each genre ;

• Hip hop - Lady Gaga
• Rnb - Drake
• Funky house - Egypt
• Bashment - Gyptian
• Grime - Wiley
• Reggae - Bob Marley
• Garage - DJ Luck
• Pop - Miley Cyrus
• Slow jams - Ginuwine
• Rock - Kings Of Leon

Task 3 : The purpose of a music video ;

1. A market tool to promote a new artist or an artists new single, for example advertising/promoting the artist on a TV advert.
2. A short narrative or representation of the artist showing the meaning of their single, for example Nelly - dilemma , this song is narrative based because he is singing to his girlfriend telling her he loves her and needs her and she is singing back to him singing exactly the same back to him.
3. To attract a particular target audience, for example the grime artist giggs will only attract his particular target audience with his music which is the younger generation.
4. To identify an artist or group who haven't been very successful in the past or who are not very popular, for example Olly Murs was a contestant on the Xfactor but did not win the competition and he had the oppurtunity to sing on the live xfactor shows this year which helped him promote his latest single and become more recognised with his target audience.
5. To buy into the artists lifestyle, for example beyonce is a very popular Rnb artist and now she has branded her own perfume which she also uses , so therefore this allow her target audience to buy into her lifestyle.
6. To show different generic conventions of the different types of music genres and music videos, for example in a Rnb music video the locations are very realistic but in a rock music video its mainly on a stage with loads of props including guitars etc.
7. For the audience to remember that artist for their music video which they created, for example Shakira - waka waka her music video is based on the world cup so her video was located at a football stadium , this helped the audience remeber her video.
8. To make a song available to a wide audience not just for one specific group of audiences, for example artists such as DJ Luck music genre Garage , has made their music video avalible to a much wider audience from teenagers to adults.
9. To show more about the artists by portraying what sort of people they are, for example jls and their music videos all show that they are genuinely nice guys and just up for going out with their friends and having a good time and enjoy what they do.
10. Making the music video very catchy to the audience so in the future they request to watch the video on music channels, for example the artist KIG - heads, shoulders, knees and toes, this music video is always being requested on music channels because of the memorable video and the chance it gives the audience to copy along with the dance movements.
11. To build a relationship with the artist and the audience helping them understand what sort of person they are, for example as i said above with jls they are trying to show how down to earth and genuine they are by showing their personalities in the ir music videos.
12. Lastly for the audience to understand more about the song the artist is singing and what the narrative is behind the song, for example Nelly - dilemma the lyrics to this song show the audience the understanding of what he is trying to say and what narrative is behind the video.

Task 4 : Styles of music videos

Music videos are split into 3 different categories , which are :

• Performance - singing and dancing
• Narrative - telling the audience a story
• Concept - selling the audience an idea/theme/ideology

Some music videos contain a mixture of the different styles and some contain only one style.

In the music video by Christina Aguilera - Beautiful , all 3 of the elements are included in the video firstly element one is performance , which the audience are constantly shown the artist singing through out the video and also whilst the narrative is being created she is continuously singing throughout. In the second element narrative throughout the video there are different images and shots of different people shown , which helps explain the meaning to her song which is that no matter what you look like you shouldn't let anyone put you down because everyone is beautiful in their own way. Finally the last element which was concept is also shown in this music video which is an overall view of what the song and the video is trying to portray which is that everyone is equally beautiful.

Task 5 : Generic Conventions ;

It is important to remember that generic conventions are also important when it comes to analysing a music video and also artists also try to include them into it.

The generic conventions of an RnB music video are ;

• Artists dancing and singing throughout. (Jls - love you more)
• Loads of dancers in the videos. (Jls - everybody in love)
• Locations are mostly in clubs. (Jls - the club is alive)
• And most of the songs are very fast and up beat. (Jls)

The generic conventions of a girl band music video are ;

• Has to be very classy and sexy outfits. (Pussy cat dolls - dont cha)
• Loads of big hair and makeup. (Pussy cat dolls - when i grow up)
• Most dancers are males. (Pussy cat dolls - Jai Ho)
• Most locations are in very girlie places. (Pussy cat dolls - Hush hush)
• Mostly dresses are worn. (Pussy cat dolls - Buttons)

The generic conventions of a rock music video are ;

• Artists are mostly males. (Kings of leon - Arizona)
• Locations are in dark places or on a large stage. (Kings of leon - Sex is on fire)
• Clothing is usually dull and very black. (Kings of leon - Crawl)
• Not many dancing. (Kings of leon - Radioactive)
• Mostly a story is shown in rock videos. (Kings of leon - Pyro)
• Loads of drums and guitars in most videos. (Kings of leon - Use somebody)

The generic conventions of boy band music videos are ;

• Mostly dressed in suits and casual men's wear. (Take that - the flood)
• Locations are mostly in the bedroom or in hotels and clubs. (The wanted - Heart vacancy)
• Dancers are mostly females dancing around the band. (Five - Keep On Moving)
• Many props such as cars , alchol are used. (The wanted - all time low)

The generic conventions of pop music videos are ;

• Loads going on in the video. (Justin bieber - Baby)
• Dancing and singing throughout. (Justin bieber - Somebody to love)
• Locations such as clubs , beaches , houses , shopping malls. (Justin bieber - eenie meenie)
• Dancers are a mixture of males and females. (Justin bieber - Onetime)

The generic conventions of dance music videos are ;

• Very similar to pop music videos. (Rihanna - pon de replay)

The generic conventions of rap music videos are ;

• Mostly male artists rapping throughout the video. (Giggs - Talking the hardest)
• Locations are mostly on the streets and in gangs with other males. (Giggs - Hustle on)
• No dancers are included usually. (Giggs - Gameover)
• Props such as hats , chains are included. (Giggs - Look what the cat dragged in)

The generic conventions grime music videos are ;

• Very similar to rap music videos. (Griminal - invincible)

The generic conventions of indie music videos are ;

• Loads of colour is used. (Onerepublic - Say all i need)
• Male and female dancers are used. (Onerepublic - Everybody loves me)
• Locations are everyday locations. (Onerepublic - Apologize)

The generic conventions of metal music videos are ;

• Very similar to rock music videos. (Pantera - Cowboys from hell)

The generic conventions of garage music videos are ;

• Very similar to RnB music videos. (Dj Luck & Mc Neat - Do you really like it)

Target audiences are important in analysing music videos because if the target audience is not correctly identified then the music video will not attract the audience and will just be a waste of time and money. Also if an artists is trying to become well known with their audience then they need to make sure that they have aimed at the correct target audience, also if they correctly identify their Target audience then this can be a huge advantage for the artists and its producers because then they will keep talking about the music video and this will advertise and promote the artist even more. It is also important because the artist wants to make money and to have a lot of fans so will produce a video that has something that interests their audiences. For example the group Jls have a very large target audience which is from teenagers to adults but they mostly attract the female audiences because of the way they look, dress and because of the songs they sing and also by the way they create their music videos.

Task 6 : Music Video ;

The music video i have chosen to analyse for task 6 is Egypt - in the morning.

1. This music video follows all the elements of a music video because firstly it follows the performance because the artist Egypt is singing and dancing throughout the video which helps create the enjoyable atmosphere between the video and the audience. The second element which is the narrative is also shown in this music video because the video is set in a club which has so many different people in there drinking , laughing , dancing and just having a good time and then this therefore leads onto the concept of the video which is that Egypt is trying to let the love come in , by letting the love spread around the club with everyone getting on so well and just enjoying themselves.
2. The style of this music video is funky house because of the way the beat if very fast and up beat, also the music video contains may dancers and is also located in a night club which represents the funky house style because funky house music is mostly played in night clubs. Also this style of music is also very catchy so therefore it also the audience to catch on with the lyrics of the song.
3. The generic conventions for this music video are performance dancing and singing which this video includes, also having locations like night clubs and house parties it is very common and modern and set in recent days, it is also includes a mixture of dancers from males to females throughout the videos.
4. The target audience for this video are people who enjoy funky house music, also people who are young and are into listening to all of the latest music. Also people who regularly visit night clubs can also be target audiences for this music video.