- The genre of my music video is reggae.
- Bob Marley and Gyptian are artists from my chosen genre.
Bob Marley Album Covers :
These album covers help show the sort of person Bob Marley is by showing him laughing in one and then smoking in another. Also by the way his hair is in all 3 of the covers helps relate back tot the genre of his music to being reggae. I can relate these album covers back to Godwin's concepts of a music video because he said that there should be a relationship between the artist and the audience so therefore i think that with these album covers it doesn't really create a relationship because of the way it is showing Bob Marley of being a very independent man who is dedicated to his singing and music and he is just there to sing for his target audience.
These album covers by Gyptian do not really show the genre of the music he sings they mostly just show his personality and the sort of person he is and they way he looks and dresses. In all of the album covers he has the same facial expression which is slightly smiling at the audience which shows that he is trying to create that relationship with the audience this can relate back to the concept of Godwin and music videos by trying to make his album covers as welcoming as possible , also in all 3 of these album covers his name 'Gyptian' is what stands out the most which is showing that he wants to be noticed for not only his looks but his name also because he is different from any other artist because of his unusual name.
Task 1:
How can artwork support an artists image?
The artwork which is produced by an artist can help support their image across to the audience by the costume they are wearing so if it is bright and different then it will catch their target audience's attention. Also by the use of of change in their photos or music videos for example the RNB artist Rhianna started off her career as a very hardworking young , beautiful and innocent young woman and now to this date 2010 she has changed her image extremely she dresses different , sings differently she acts more aggressive and is very emo based. So therefore Rhianna has shown to her target audience that anyone can change from something to anything so therefore she is trying to show her actual personality behind all of the cameras.
The artwork used by an artists also helps them sell themselves as a product , so when a CD or album is out for purchase in the local shops then if it is on a shelf by the artwork the artists and its producers have used allows the product to be visible and eye catching. Finally by the artwork the audience are using it allows them to create the relationship with them and the audience by making their target audience want to follow their image and want to be like them.
How has the demand for artwork changed with the introduction of new media technology and what effect has this had on the need for artwork?
The demand for artwork has changed due to the introduction of new media technology because of the change in time and the way information about a specific artist is talked about and shown to the whole world. Firstly there are new programmes which are available for the audience to download such as lime wire , which allows the public to download music as a mp3 file with no charge at all so this way the audience do not have to spend money or even leave their homes to go and buy a new single or album out they are just able to do it on their computers and laptops , in addition there is also itunes which is a specific programme for downloading music files to videos and to films. Also there are many websites such as YouTube which allow you to search for a specific song you want to find and they provide you with the music video if it has one and the public even have the chance to read along to the lyrics, also from YouTube the public are also able to enter other websites and download specific videos which they have found on YouTube and cannot download on lime wire and they are able to download these into a mp3 file. Technology has also changed because now the public are able to change a hard copy to a digital file format.
By the change in technology it has also given artists a better way of advertising their music videos by the use of advertisement on facebook, twitter etc. This new introduction to new media has given a bigger effect on an artists artwork because of the way in which the artists are being advertised so therefore if there artwork isn't good enough then when there single is being advertised on a specific website , target audiences will not be very interested if it hasn't caught their eye, also because of the new media and technology not a lot of artists spend a lot of time and money one their artwork because of the new systems such as music channels , music downloads and the radio.
Task 2 :
What connotations can you establish through the media techniques that are used?
The media techniques help establish the way in which a artists is portrayed and shown to the audience because it is all about the 'mis-en-scene' , costumes , makeup , photos, colours chosen, the background chosen etc. All of these techniques help show the personality of the artist and the sort of music genre they are performing and what a audience should expect to see in one of their music videos.
How does this affect your reading and understanding of the music or artist?
This affects the way you portray and understand a specific artist because for example the boy band jls are a very well known boy band in the UK and now in America , so by the way they all dress with each of them having a different colour to symbolise them as a person for example Aston has the colour red which shows his personality a lot showing him to be very demanding and bossy and always has to have things his own way, so therefore by jls having these different colours helps their target audience memorise who is who and why each of them have chosen that specific colour. Also jls always have there music videos in very famous and popular locations for example in a nightclubs with loads of people around just having a good time so therefore this helps show to their audience what sort of personalities they have , they like having fun with there friends and they are just trying to to enjoy their lives by clubbing and partying by these locations also helps show the genre of the sort of music jls sing which is Pop. On the other hand with the rock group Kings Of Leon are very different compared to Jls because of the way they dress and the locations of there music videos for example they locate most of their videos on a stage which is like a big concert and they are performing for their audience, also they use props such as drums and guitars which helps show to an audience the genre of their music.
What conventions can you identify from the artwork you have been shown?
- Album cover for Katherine Jenkins - Second Nature.
This album cover was very plain and simple , she had chosen a very beautiful elegant red dress which was camouflaged into a red background which looked like curtains in a theatre now by Katherine using this location and background helped show the sort of music and the genre she sings which is opera/classical.
Also in her album cover i also spotted her facial expression which was a sexy , happy smile , this helped show me her sport of personality and the way she was posing and smiling helped give me the idea that she enjoys her job and that she isn't too serious about her work she likes to enjoy it and have a good time. She is also holding the curtain open which gives the audience a sort of welcoming image showing that she is inviting anyone to listen to her music. The text which has been used on the cover is very bold and large but also very simple so when a customer picks up this album they will straight away notice the artist and the name of the album , this is a very good way of helping identify the artist to the public.
No comments:
Post a Comment